What are the best Marketing Automation techniques for Email Marketing

Marketing Automation & Email Marketing

Marketing Automation & Email Marketing

Marketing Automation & Email Marketing

At our London agency, we provide a comprehensive range of digital marketing services to help businesses thrive. One often overlooked tactic in the digital marketing landscape is email marketing, which has proven to have a remarkable return on investment.

While many companies focus on acquiring new customers, they often neglect the potential of their existing customer database. Marketing to your existing customers is not only cost-effective but also highly effective in driving sales growth. We can assist you in designing and implementing recurring email campaigns that align with your overall digital and traditional marketing strategies. Our expertise extends to various email service providers, including Constant Contact, Mailchimp, ZenReach, as well as integrating email systems into retail POS software.

For those looking to take their email marketing efforts to the next level, we offer marketing automation services. Through the utilization of Software-as-a-Service platforms, we can automate marketing based on customer behaviors, commonly known as triggers. By delivering targeted marketing messages (emails, texts, ads) at the right time based on customer behavior signals, such as email opens, link clicks, or website visits, we ensure that your messages are relevant and highly effective.

As a Mail chimp Certified Partner, we also specialise in email deliverability, ensuring that your marketing messages avoid spam filters and reach your recipients’ inboxes. Setting up the correct DNS settings is crucial, regardless of the email platform you use. Additionally, the design of your emails plays a significant role in deliverability. We strike a balance between visually appealing emails and optimal deliverability, utilizing the right number of links, images, and email size to maximize your success in closing sales.

Another effective strategy we offer is multichannel cold outreach, combining platforms like LinkedIn and email to engage with carefully selected prospect lists. This approach has proven to generate leads with a high return on investment. However, implementing cold outreach and cold email marketing requires careful planning and technical work to ensure inbox delivery and message alignment with the needs and pain points of your ideal prospects. Our aim is to optimize email deliverability, ensuring that your messages reach the inbox and are not categorized as spam or relegated to less important folders like Promotions, Social, or Forms. Our services encompass setup, email sequencing, LinkedIn development and cadence, technical setup, and cold email list curation, including list cleaning.

If you’re ready to implement successful campaigns and maximize your sales potential, reach out to our London agency today. We’re here to assist you every step of the way.

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